Guides & Research

Artificial intelligence (AI) has become a ubiquitous buzzword in the tech industry, and for good reason. In recent years, significant advancements have turned what was once science fiction into reality. This transformative technology is considered a factor of production that can introduce new sources of growth and revolutionize the way work is done across various […]

Marketing technology, or martech, is the use of software and tools to streamline and improve marketing processes. In today’s competitive business environment, implementing effective Martech strategies can help businesses grow revenue and gain a competitive edge. In this article, we’ll explore how Martech can help businesses increase revenue and improve their bottom line. For marketing […]

Virtual Reality (VR) technology has opened up new possibilities for marketing and advertising, allowing brands to create immersive and interactive experiences for their customers. These numbers demonstrate the growing demand for VR technology and the potential for it to revolutionize the marketing landscape. With VR, brands can create more engaging and memorable experiences for their […]

MarTech (Marketing Technology) refers to the use of technology to support and improve marketing efforts. It encompasses a wide range of tools and platforms that enable marketers to effectively plan, execute, and measure the impact of their campaigns. Some examples of MarTech include:

It's going to be a year of continued change in digital marketing. Here are 10 trends for your business to take advantage of.