ActiveCampaign Review (2023): Details, Features & Pricing
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BIM Score
4.66/5
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 42909 Ratings and Reviews Scanned and Analyzed
ActiveCampaign Review: Details, Features & Pricing
Visitors: 1,024 K
BIM Score
4.66/5
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 42909 Reviews Scanned and Analyzed
ActiveCampaign Review
The Bottom Line: ActiveCampaign is a complete email marketing tool with advanced automation features
ActiveCampaign is a versatile email marketing platform and CRM with features such as smart scheduling and SMS marketing. However, if you have a large number of contacts, the platform can be very expensive.
Pros
- Powerful Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications
- Provides powerful features including customer onboarding, lead funnel, newsletters, contact tracking and more.
- Email campaigns are easy to send weekly emails, copy earlier emails and develop templates for other uses.
- Provide attribution capabilities
- Scoring models
- Free migration
Cons
- There’s a steep learning curve to use all its functionalities, and it’s not suitable for newbies
- The interface is sometimes slow and not very intuitive
- No free version
- No landing page builder
Provider Details
ActiveCampaign Screeshots
Description
What is ActiveCampaign?
ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automation that combine email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.
With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows.
What are some of the things you can do with ActiveCampaign?
- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real-time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets
Best For
ActiveCampaign is suitable for businesses of all sizes, but it may be particularly suitable for small and medium-sized businesses that need advanced email marketing features, such as split testing, segmentation and automation. It is also a good choice for businesses that are looking for a platform to integrate with their CRM system.
Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.
ActiveCampaign FAQ
Highlights
Related Categories
Campaign Management
Content Marketing
CRM
Email Management
Email Marketing
Lead Generation
Lead Management
Marketing Automation
Sales Force Automation
Sales Tracking
Target Market
Asia
Europe
North America
South America
Top 5 Countries
Brazil
India
Italy
United Kingdom
United States
Top 5 Countries CTR:
52%
Languages Supported
Chinese (Simplified)
Dutch
English
French
German
Italian
Japanese
Portuguese
Spanish
Deployment & Support
Supported Devices
Android
iPad
iPhone
Linux
Mac
Web
Windows
Support
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
Training
Documentation
In Person
Live Online
Videos
Webinars
Featured listings
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ActiveCampaign Pricing Plans
Yes, has free trial
Lite
Flat Rate
$15
Monthly
-
✓ 1 User
-
✓ 500+ Automation Recipes
-
✓ Customer Analytics
-
✓ Developer Tools and Webhooks
-
✓ Email Marketing
-
✓ Import Contacts and Leads
-
✓ Marketing Automation
-
✓ Site and Event Tracking
-
✓ Unlimited Inactive Contacts
-
✓ 125+ Email Templates
The Lite plan starts from $15/month for 500 contacts and scales with number of contacts. This plan is for B2C, B2B, and Ecommerce.
Plus
Flat Rate
$70
Monthly
-
✓ Up to 25 Users
-
✓ Automations Map
-
✓ Conditional Content
-
✓ CRM With Sales Automation
-
✓ Customer Health Scoring and Customer User Permissions
-
✓ Deal Assignment
-
✓ SMS Marketing and SMS Prospect Nurturing
-
✓ Mobile CRM App, Advanced Mobile Reporting
-
✓ Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce
-
✓ 50+ Landing Page Templates
The Plus plan starts from $70/month for 500 contacts and scales with number of contacts. This plan is for B2C, B2B, and Ecommerce.
Professional
Flat Rate
$187
Monthly
-
✓ Up to 50 Users
-
✓ 1:1 Trainings
-
✓ Website Personalization
-
✓ Win Probability
-
✓ Attribution Reporting
-
✓ Conversion Reporting
-
✓ Dedicated Onboarding Specialist
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✓ In-App Messaging
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✓ Predictive Content and Sending
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✓ Split Automations
The Professional plan starts from $187/month for 500 contacts and scales with number of contacts. This plan is for B2C, B2B, and Ecommerce.
Enterprise
Flat Rate
$323
Monthly
-
✓ Unlimited Users
-
✓ Contact Enrichment
-
✓ Custom Domain
-
✓ Custom Reporting
-
✓ Free Design Services
-
✓ HIPAA Support
-
✓ Phone Support
-
✓ Social Data Enrichment
-
-
The Enterprise plan starts from $323/month for 500 contacts and increases with the scale in number of contacts. This plan is for B2C, B2B, and Ecommerce.
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