What is ConvertKit?
ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners. The application is designed to help users increase their email list and automate the drip email marketing process with custom opt-in forms, landing page templates, workflow automation rules, drag-and-drop email sequences, and more.
With ConvertKit, users can build responsive opt-in forms to embed in their website, which automatically adjust to match the width of where they are placed – at the ends of posts, in the sidebar, or elsewhere. An unlimited number of forms can be created, offering different incentives for signing up, and specific opt-in forms can be set for individual posts, allowing users to add post-specific calls to action. Three landing page templates are included, and users can customize text, colors, patterns and textures without coding, and add custom CSS to make any other changes.
ConvertKit allows users to set up and manage custom drip email marketing sequences, with control over email content, order, and delivery schedule. Emails can be personalized with subscribers’ details, using template tags to automatically fill the personalized fields. Users can drag-and-drop emails to rearrange the sequence order, and specify which days and times emails should be delivered at. Email broadcasts can also be sent out to the full list of subscribers, or custom segments, to announce new blog posts, product launches, discounts, and more. Custom segments can be saved for future use, and groups of subscribers can also be excluded from broadcasts, such as subscribers who have already purchased the product being advertised.
ConvertKit is a blogger-friendly email marketing platform with numerous features that help you build and engage with your email list. Here’s an overview of everything you get:
- Email Builder – Create email broadcasts with a simple email text editor for quick, personal-looking emails.
- Forms – Use ConvertKit’s form templates to start capturing new subscribers.
- Segmentation – Organize subscribers using ConvertKit’s segments and tag system.
- Automations – Create automations with a visual flowchart builder or use prebuilt templates.
- Landing Pages – Choose from over 40 landing page templates to promote ebooks, events, product launches, and webinars.
- Email Commerce – Sell digital products and subscriptions directly through email.
- A/B Testing – Split test subject lines and landing pages.
- WordPress Plugin – Easily embed ConvertKit forms on your blog with its WordPress plugin.
- Integrations – ConvertKit has over 90 integration options.
- Free Migration – Paying customers receive a free migration to ConvertKit.
- Facebook Custom Audiences – Add your Facebook pixel to your ConvertKit landing pages and remarket to subscribers with Creator Pro.
- Link Redirects – Redirect incorrect or broken links in email blasts with Creator Pro.
- Two-Factor Authentication – Enable this feature to log in securely to ConvertKit.
- Sell Products – ConvertKit allows you to process credit card payments (powered by Stripe), so there is no need for a separate shopping cart service.
Key benefits of using ConvertKit
- Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.
- Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.
- Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.
- Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.
- Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.