What is Drip?

Drip is an email marketing platform that helps you send beautiful, hyper-segmented emails that reach the right people at the right time. Customize Drip email templates and pre-built workflows to delight your audience at every stage of the journey and engage with each person on a deeper level. Delight new subscribers with a 10% discount. Invite repeat purchasers to refer friends. Reward brand advocates with loyalty-based discounts. Automated growth has never been easier and more intuitive.

Drip offers email and SMS marketing for e-commerce brands. It includes pre-built automated series optimized for driving purchases through abandoned cart reminders, post-purchase campaigns, product discounts and more.

Want to email people who bought a pair of shorts last summer? Or who viewed that hat that just went on sale? No problem! With Drip you can easily target the right audience using pre-built or custom segments that update in real-time.

Drip integrates with major e-commerce platforms including WooCommerce, Shopify and BigCommerce, so you can target your marketing campaigns to customers based on what they buy and where they browse on your site.

There’s no free version, but you can start with a 14-day free trial to try out the service. After that, Drip’s pricing is refreshingly straightforward—you’ll get all features in an email-only or email and SMS account for a flat monthly price based on how many contacts you have.

Drip features

Key email features

• Customizable forms
• Email and SMS automation
• A/B testing
• Automation Workflows
• Social media Drip segments
• Email Campaigns, Templates, and Personalization
• Mailing Lists and Segmentation
• Landing Pages
• Reporting
• Integrations: it integrates with stores. It’s specifically made to play nice with Shopify, Magento, BigCommerce, and WooCommerce, as well as a number of others.
• Pre-built series for e-commerce behaviors and Facebook Custom Audiences integration

Drip actions

What kind of actions can you do using Drip to improve your email campaign?

Here’s a quick list:

• Apply a tag — Assigns a tag to users who trigger the rule
• Delete a person — Removes the person from your account
• Flag as a prospect — Starts lead scoring for a person if the setting is activated
• Move to another campaign — Delete a person from an active campaign then move to another
• Record a conversion — Track a user’s conversion
• Record a custom event — Record a given custom event
• Remove a tag — Remove the user’s assigned tag
• Remove from campaign — Remove the user from a specific campaign
• Remove from workflow — Get a user out of a specific workflow
• Restart a campaign — Get a user back to the beginning of a campaign
• Send a campaign — Add a user to a campaign
• Send a notification email — Get a notification email about a user
• Send a one-off email — Send the user an email
• Unflag as a prospect — Stop lead scoring if the setting is activated
• Unsubscribe a person — Unsubscribe a user from a campaign or mailings