Drip Review (2023): Details, Features & Pricing

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BIM Score
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 2027 Ratings and Reviews Scanned and Analyzed

Drip Review: Details, Features & Pricing

Visitors: 308 K
BIM Score
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 2027 Reviews Scanned and Analyzed

Drip Review

The Bottom Line: Email Marketing for E-Commerce

Drip offers email marketing software that is aimed at eCommerce marketers. You can use it to generate new leads through engaging forms that appear at the right place and time. It also allows you to automatically send emails and SMS with enticing promotional content, support emails, or follow-up messages to users who have abandoned their shopping carts.
  • Overall - 90%
  • Ease of Use - 97%
  • Customer Service - 86%
  • Features - 92%
  • Value for Money - 86%
  • Likelihood to Recommend - 89%
  • Easy to use - Drip's clean interface and drag-and-drop functionality make it a great choice for people who have never used an automation tool before.
  • Visual Email Builder - Create eye-catching emails that convert.
  • Robust automation - Whether you’re new to automation or a seasoned pro, you’ll appreciate the wide range of workflow and automation template tools. You can also take advantage of “sandbox mode,” and build your own template easily. Meanwhile, most email marketing providers offer stripped back automation but that isn’t the case with Drip.sn’t the case with Drip.
  • Advanced Reporting - With Drip's reports, you'll know exactly how your email marketing is doing.
  • Go-as-you-grow pricing - Drip offers incremental price increases after you purchase their base plan. You’ll see an increase of $10 a month for every 500 records added, up to 7,000 contacts. Then you’ll see larger price increases. You only pay for what you need. You only need to upgrade when you grow your contacts.
  • Email Segmentation - Use Drip's powerful tagging feature to segment your audience and send highly targeted emails.
  • Optional SMS Marketing - Drip now has SMS messages to your marketing stack.
  • Sub-accounts - You can create separate sub-accounts for each site without having to have multiple subscriptions.
  • Expensive - Despite flexible pricing, Drip is still relatively more expensive than other alternatives.
  • Too simple email templates - Can't provide customers with more advanced and richer email designs
  • The form builder is a bit limited in design
  • Drip's A/B-testing functionality is quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails.

Provider Details

Year Founded: 2012
Founded Date: Dec 1, 2012
HQ Country: USA
Headquarter: Minneapolis, Minnesota, United States
Full Address: 251 N 1st Ave Ste 400, Minneapolis, Minnesota, 55401, United States
Employees: 101-250

Drip Screeshots

What is Drip?

Drip is an email marketing platform that helps you send beautiful, hyper-segmented emails that reach the right people at the right time. Customize Drip email templates and pre-built workflows to delight your audience at every stage of the journey and engage with each person on a deeper level. Delight new subscribers with a 10% discount. Invite repeat purchasers to refer friends. Reward brand advocates with loyalty-based discounts. Automated growth has never been easier and more intuitive.

Drip offers email and SMS marketing for e-commerce brands. It includes pre-built automated series optimized for driving purchases through abandoned cart reminders, post-purchase campaigns, product discounts and more.

Want to email people who bought a pair of shorts last summer? Or who viewed that hat that just went on sale? No problem! With Drip you can easily target the right audience using pre-built or custom segments that update in real-time.

Drip integrates with major e-commerce platforms including WooCommerce, Shopify and BigCommerce, so you can target your marketing campaigns to customers based on what they buy and where they browse on your site.

There’s no free version, but you can start with a 14-day free trial to try out the service. After that, Drip’s pricing is refreshingly straightforward—you’ll get all features in an email-only or email and SMS account for a flat monthly price based on how many contacts you have.


Drip features

Key email features

  • Email and SMS marketing

More features

  • Customizable forms
  • Email and SMS automation
  • A/B testing
  • Automation Workflows
  • Social media Drip segments
  • Email Campaigns, Templates, and Personalization
  • Mailing Lists and Segmentation
  • Landing Pages
  • Reporting
  • Integrations: it integrates with stores. It’s specifically made to play nice with Shopify, Magento, BigCommerce, and WooCommerce, as well as a number of others.
  • Pre-built series for e-commerce behaviors and Facebook Custom Audiences integration


Drip actions

What kind of actions can you do using Drip to improve your email campaign?

Here’s a quick list:

  • Apply a tag — Assigns a tag to users who trigger the rule
  • Delete a person — Removes the person from your account
  • Flag as a prospect — Starts lead scoring for a person if the setting is activated
  • Move to another campaign — Delete a person from an active campaign then move to another
  • Record a conversion — Track a user’s conversion
  • Record a custom event — Record a given custom event
  • Remove a tag — Remove the user’s assigned tag
  • Remove from campaign — Remove the user from a specific campaign
  • Remove from workflow — Get a user out of a specific workflow
  • Restart a campaign — Get a user back to the beginning of a campaign
  • Send a campaign — Add a user to a campaign
  • Send a notification email — Get a notification email about a user
  • Send a one-off email — Send the user an email
  • Unflag as a prospect — Stop lead scoring if the setting is activated
  • Unsubscribe a person — Unsubscribe a user from a campaign or mailings

Best For

Drip is designed specifically for independent e-commerce businesses. It lacks some of the features that big brands or publishers want, but its narrow focus means that it offers all the integration and functionality an eCommerce store needs.

Drip FAQ

What is Drip email?

Drip is a cloud-based e-commerce tool that helps businesses automate their email marketing campaign among other tasks.

How much does Drip cost?

Drip has the following pricing plans:
• Starting from: $39.00/month
• Pricing model: Subscription
• Free Trial: Available | (No Credit Card required)

Is Drip a CRM?

Yes. Drip can be used for customer relationship management, but it is primarily an email marketing automation platform.

What is a Drip Email Campaign?

A drip marketing campaign is a series of emails that are sent to your subscribers at certain days and times. These emails aren’t sent to all of your subscribers at once. They’re only sent to those who have recently subscribed to your list or to whom you’re presenting a specific offer.

For example, some marketers have created drip plans that follow a typical cadence.

Someone learns about a business/brand, is intrigued, and sees that the company is offering an incentive for subscribing to their email list.

Is Drip a good investment?

Drip is still good value for money, as it is one of the best email automation platforms available.

While it is more expensive than other products, it is still easier to use than products like ActiveCampaign. And, when you compare it to ConvertKit, you’ll find that it has a much stronger feature set.

Another reason to like Drip is its sub-account feature.

For example, if you use ConvertKit, you’ll need to set up a different account for each site you own. That’s $29 a pop. It doesn’t matter if you don’t have a lot of contacts per site. You’ll still need to pay the full cost.

But with Drip, you only need to create sub-accounts for each site. As long as the total number of contacts doesn’t exceed your plan, you don’t have to pay extra.

The only time you need to pay more is when you have more contacts than your current plan.


Related Categories

All-in-One Marketing Platform
Campaign Management
Email Marketing
Lead Generation
Marketing Automation
Mobile Marketing
Multi-Channel eCommerce
SMS Marketing
Social Media Marketing

Top Used Industries

Information Technology and Services
Real Estate

Target Customers

Mid-size businesses
Small Businesses (1-50 employees)

Target Market

North America
South America

Top 5 Countries

United Kingdom
United States
Top 5 Countries CTR: 50%

Languages Supported


Deployment & Support

Supported Devices



Email/Help Desk
Knowledge Base
Phone Support


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Drip Pricing Plans

Yes, has free trial

Email Marketing Pricing Plan

Flat Rate
$39 Monthly
  • ✓ Chat and Email Support
  • ✓ Customizable Number of Contacts
  • ✓ Dedicated Customer Manager
  • ✓ Unlimited email sends
  • ✓ Free migration

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