Ecwid is an e-commerce platform that enables merchants to create and manage their online stores. It is a cloud-based service that provides businesses with the ability to sell products and services online, on social media platforms, and on mobile devices. This review article will provide an overview of Ecwid, its features, and its benefits for online retailers.

Ecwid was founded in 2009 by Ruslan Fazlyev and Dmitry Vladykin. Since then, it has become a popular e-commerce platform used by more than 1 million merchants in over 175 countries. Ecwid offers a range of features designed to help businesses create and manage their online stores easily.

One of the key benefits of Ecwid is its ease of use. It offers a simple and intuitive interface that enables merchants to set up their online stores quickly and easily. Users can choose from a range of customizable templates that are optimized for desktop and mobile devices, allowing them to create an online store that looks great and works seamlessly across all devices.

Ecwid also provides a range of features designed to help businesses manage their online stores effectively. For example, it offers a range of payment options, including credit cards, PayPal, and Apple Pay, allowing customers to pay for products and services using their preferred payment method. Ecwid also provides integration with popular shipping carriers, such as USPS, UPS, and FedEx, enabling businesses to easily manage their shipping processes.

Another benefit of Ecwid is its flexibility. It offers a range of customization options that allow businesses to tailor their online stores to their specific needs. For example, users can customize their storefronts, add their branding and logos, and create custom product options and pricing. Ecwid also offers integration with popular marketing tools, such as Mailchimp and Facebook, enabling businesses to reach their target audience effectively.

Ecwid also offers a range of features designed to help businesses grow their online sales. For example, it provides a range of built-in marketing tools, such as abandoned cart recovery, discount coupons, and product upsells, that help businesses increase their sales and revenue. Ecwid also provides integration with popular social media platforms, such as Facebook and Instagram, allowing businesses to reach new customers and drive sales through social media.

One of the key benefits of Ecwid is its affordability. It offers a range of pricing plans that are designed to suit businesses of all sizes and budgets. Users can choose from a free plan that allows them to sell up to 10 products, a Venture plan that allows them to sell up to 100 products, and a Business plan that allows them to sell unlimited products. Ecwid also offers a range of add-ons and integrations that businesses can use to customize their online stores further.

However, Ecwid is very different from competitors like Shopify, Squarespace, and BigCommerce in that it’s not really designed to let you create a standalone eCommerce website. Instead, it’s designed to let you add an online store to an existing website or online presence.

That said, Ecwid has added some new features in recent years called “Instant Sites,” which really let you create a basic one-page standalone product.

In summary, Ecwid is an e-commerce platform that offers a range of features designed to help businesses create and manage their online stores effectively. It offers a simple and intuitive interface, a range of customization options, and a range of marketing tools that help businesses increase their sales and revenue. Ecwid is also affordable, with pricing plans that are designed to suit businesses of all sizes and budgets. If you are looking for an e-commerce platform to help you grow your online sales, Ecwid is definitely worth considering.

Ecwid was acquired by Lightspeed Commerce for $500M on Jun 7, 2021. This deal was done in Cash.