GetResponse Review (2023): Details, Features & Pricing

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GetResponse Review: Details, Features & Pricing

Visitors: 2,862 K
BIM Score
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 3965 Reviews Scanned and Analyzed

GetResponse Review

The Bottom Line: Reliable email marketing tool that works well for many SMBs

GetResponse is a reliable email marketing tool that works well for many SMBs, and it competes most directly with solutions like ActiveCampaign and Mailchimp.

GetResponse’s automated features are easy to use and competitive with similarly priced solutions. In addition, GetResponse offers several marketing tools beyond email, such as webinars and sales funnel software. However, GetResponse’s A/B testing tools are limited and only allow you to test different subject lines. In addition, GetResponse only allows you to add 8 conditions to each segment.

If you want a reliable email marketing solution with webinar and sales funnel features, you should consider testing GetResponse.
If you want powerful A/B testing to optimize email content, preheader text and messaging, we recommend other solutions such as ActiveCampaign.
  • Overall - 100%
  • Ease of Use - 90%
  • Customer Service - 83%
  • Features - 87%
  • Value for Money - 93%
  • Likelihood to Recommend - 87%
  • A completely free version of the platform that can be used indefinitely.
  • An "all-in-one" approach will appeal to small business owners with limited budgets
  • 500+ professionally designed email templates
  • Allows optimization of email design for different devices and ESPs.
  • Powerful autoresponder options
  • The flexible approach to data segmentation makes list management very easy - and it beats many competing products in this regard.
  • The new form designer gives users a lot of flexibility in terms of pop-up forms and the data they capture.
  • GetResponse's webinar feature is excellent and is a true USP.
  • The drag-and-drop interface for creating landing pages and forms is a bit cumbersome.
  • While the webinar feature is very useful, the recording restrictions are not very generous and users can only run paid webinars on the most expensive GetResponse plans.
  • Split testing functionality is limited to subject lines and content - it would be nice if users could test with sender and send time.
  • Phone support is not available (unless the user is on a "Max2" plan).

Provider Details

Year Founded: 1997
Founded Date: 1997
HQ Country: Poland
Headquarter: Gdansk, Pomorskie, Poland
Full Address: 6/a3 Arkońska, Gdańsk, Pomeranian Voivodeship, 80-387, Poland
Employees: 251-500
Phone: +48 586683130

GetResponse Screeshots

What is GetResponse?

Founded in 1997, GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, Ecommerce, live chats, webinars, paid ads, and more. Need a more advanced platform? GetResponse MAX and MAX² are solutions for demanding users looking for advanced marketing features and reliable support.

GetResponse is an email marketing app that allows you to:

  • Create a mailing list and capture data onto it
  • Send e-newsletters to the subscribers on your list
  • Automate your email marketing using ‘autoresponders’
  • View and analyse statistics related to your email campaigns — open rate, click through, forwards etc.

The company’s initial focus was on making it easy to send electronic communications. However, in recent years, GetResponse has shifted its focus considerably – the product now aims to be an “all-in-one” e-commerce and online marketing solution, rather than a “traditional” email marketing tool.



GetResponse integrates over 120 third-party different platforms. Below are some of GetResponse’s most popular integrations.

  • Convertful
  • Formstack
  • Google Analytics
  • Hubspot
  • Magento
  • PayPal
  • PieSync
  • PrestaShop
  • Shopify
  • SlickText
  • Square
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk
  • Zoho

Best For

GetResponse has more than 350,000 customers in 183 countries. Approximately 60% of GetResponse customers are B2B companies and 40% are B2C companies. In addition, approximately 85% of GetResponse customers have fewer than 30 employees.

GetResponse FAQ

What is GetResponse?

GetResponse (formerly known as Implix) is a SaaS company that sells a bundle of online marketing tools including email marketing and marketing automation. It was founded in 1997 by Simon Grabowski.

GetResponse is an online marketing software with an autoresponder tool and landing pages creator available in 12 languages. GetResponse users pay a variable amount per month based on their subscriber count.

In 2016, ClickMeeting, earlier known as ClickWebinar which was a part of GetResponse toolset, separated from GetResponse. ClickMeeting is an online service for video and audio conferences, collaborative work and chat.

The company was founded by Simon Grabowski in 1999 from his parents’ house to help small businesses run their marketing campaigns, with a focus on the US market. According to Grabowski, the idea came into existence when he had a prior business, an online travel site, and he was looking for a way to build a mailing list and send automated emails at preset time intervals.

In 2014 GetResponse launched Hydra platform to fight spam. In 2016, GetResponse launched its marketing automation platform focused on small business.

What is GetResponse used for?

GetResponse is an all-in-one email marketing platform. From creating email newsletters to building complex automation systems and sales funnels, you can do it all.

How much does GetResponse cost?

GetResponse has a free plan for up to 500 subscribers that includes unlimited emails. GetResponse’s pricing starts at $19 for 1,000 contacts and goes up to $119 for its e-commerce marketing plans. The price per plan increases as the number of subscribers increases.

There are six pricing plans:

• Getresponse Free — this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
• Email Marketing — this starts at $19 per month and lets you send an unlimited number of emails to up to 1,000 subscribers.
• Marketing Automation — starting at $59 per month for up to 1,000 subscribers.
• Ecommerce Marketing — starting at $119 per month for up to 1,000 subscribers
• Max – custom pricing
• Max2 — custom pricing.

As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599 or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,’ ‘Marketing Automation’ and ‘Ecommerce Marketing’ plans respectively.

Does GetResponse have a CRM?

Yes, GetResponse has CRM in the higher tier plans. even with the lower priced plans, you get contact management features such as tagging, scoring, website and event tracking, and automation features. If that’s not enough, it also integrates with CRMs like HubSpot, SalesForce, Zoho, Microsoft Dynamics 365, and more.

GetResponse vs Mailchimp

The main difference is that GetResponse offers advanced automated marketing, while Mailchimp is known for its simple email marketing for the masses. Once you have a little experience, you will prefer GetResponse. while many beginners start using Mailchimp, they will soon want to switch to one of MailChimp’s alternatives. GetResponse is a good choice.


Related Categories

All-in-One Marketing Platform
Campaign Management
Email Management
Email Marketing
Email Tracking
Landing Page
Lead Capture
Lead Generation
Lead Nurturing
Marketing Automation
Push Notifications
Website Builder

Top Used Industries

Information Technology and Services
Internet & Telecom

Target Customers

Large enterprises
Mid-size businesses
Small Businesses (1-50 employees)

Target Market

North America

Top 5 Countries

United Kingdom
United States
Top 5 Countries CTR: 48%

Languages Supported


Deployment & Support

Supported Devices



24/7 (Live Rep)
Email/Help Desk
Knowledge Base


Live Online
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GetResponse Pricing Plans

Yes, has free version


Flat Rate
$0 Monthly
  • ✓ Built-in Templates
  • ✓ Click Tracking
  • ✓ Contact Forms and Signup Forms
  • ✓ Custom Domain
  • ✓ Email Marketing
  • ✓ HTML Editor
  • ✓ Landing Pages
  • ✓ Reporting/Analytics
  • ✓ Spam Check
  • ✓ Website Builder


Flat Rate
$19 Monthly
  • ✓ All the features in Free plan
  • ✓ A/B Testing
  • ✓ Auto-Responders
  • ✓ Chat and Social Sharing
  • ✓ Contact Segmentation
  • ✓ Conversion Funnels
  • ✓ Ecommerce Tools and Ecommerce Tracking
  • ✓ Email Automation and Email Marketing
  • ✓ Remove Software Branding
  • ✓ Mobile Apps


Flat Rate
$59 Monthly
  • ✓ All the features in Basic plan
  • ✓ Abandoned Cart Trigger
  • ✓ Contact Scoring and Contact Tagging
  • ✓ Drip Campaigns
  • ✓ Event-Based Automation
  • ✓ Inbox Preview
  • ✓ Google Analytics Tracking
  • ✓ Paid Webinars
  • ✓ Scheduling
  • ✓ SSL Security


Flat Rate
$119 Monthly
  • ✓ All the features in Plus plan
  • ✓ Dark Mode Preview
  • ✓ Drip Campaigns
  • ✓ Membership Area
  • ✓ Product Box
  • ✓ List Management
  • ✓ Paid Ads
  • ✓ Third-Party Integration
  • ✓ Webinar Funnels
  • ✓ Web Push Notifications

GetResponse Review

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