Klaviyo’s pricing is incredibly flexible, which makes it a bit hard to understand.

They’ll charge for the number of contacts on your list.

Here’s a table of Klaviyo pricing based on number of subscribers

• Up to 250 subscribers – FREE
• Up to 1000 subscribers – $30/month
• Up to 2500 subscribers – $60/month
• Up to 5000 subscribers – $100/month
• Up to 10000 subscribers – $150/month
• Up to 25000 subscribers – $400/month
• Up to 50000 subscribers – $700/month
• Up to 100000 subscribers – $1200/month

Klaviyo is suitable for online businesses, including retailers, service providers and anyone who needs marketing automation tools. It is particularly well suited to the marketing strategies of small businesses selling multiple products or offers online, as customer data tracking enables you to translate online customer actions into key insights that are personalized and segmented in detail.

You can replace your existing email platform with Klaviyo. It’s also a great option if your business is graduating from manual email marketing methods. The large number of integrations means it will likely work within your existing technology stack. The integrated feature set will allow you to deliver a more memorable customer experience across email, SMS, online and app stores.

Klaviyo⇱, based in the United States, was founded in 2012. According to the company’s own marketing materials, it provides services to more than 50,000 companies, specifically catering to e-commerce needs. The service can be easily integrated with online stores and includes versatile tools for brand development and optimized customer outreach.

The service offers plugins for a number of e-commerce platforms, such as Shopify, Magento and WooCommerce, but don’t let that fool you; its excellent contact management system, automation features, editors and builders, and the ability to do SMS marketing mean it can help all types of businesses and organizations, except those that are digitally active.

Since Klaviyo also features analytics, it is ideal not only for creating, but also for optimizing email campaigns of all shapes and sizes. Below, we’ll show you where Klaviyo excels, for which groups it works best, and where it can do some work.

Klaviyo integrates with the following applications:

Salesforce Service Cloud, Wufoo, OpenCart, PadiAct, Shopify Plus, Adobe Commerce, WooCommerce, Smile.io, Akamai Identity Cloud, Zoho CRM, UserVoice, Neon CRM, AfterShip, Sumo, Classy, Recurly, Segment, Unbounce, Nosto, Shift4Shop, DonorPerfect, Help Scout, Stripe, GetSiteControl, Typeform, Eventbrite, Meta for Business, Olark, Justuno, Wisepops, Privy, Chargebee, OptinMonster, KickoffLabs, Volusion, Lightspeed Retail, BigCommerce, Shopify, Zendesk Suite.