Mailchimp Review (2023): Details, Features & Pricing

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Mailchimp Review: Details, Features & Pricing

Visitors: 12,860 K
BIM Score
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 41838 Reviews Scanned and Analyzed

Mailchimp Review

The Bottom Line: Excellent email marketing tools for managing your audience

MailChimp has one of the best free subscription plans of any email marketing service provider. Along with a long list of features including unlimited image hosting, Google Analytics, and integration with hundreds of apps, MailChimp is a great choice for beginners or those with limited funds. However, his automation features are not as advanced as those of his competitors and are more restrictive to affiliates.
  • Overall - 88%
  • Ease of Use - 88%
  • Customer Service - 84%
  • Features - 86%
  • Value for Money - 92%
  • Likelihood to Recommend - 90%
  • Wide selection of email templates
  • Email templates are visually outstanding
  • Easy to use and power template editor
  • Detailed reporting, including clients, geo-tracking, social media and Google Analytics integration.
  • Visually very appealing
  • User friendly
  • Great integrations, over 500 integrations and add-ons.
  • Subscribers in multiple lists count multiple times for your monthly price.
  • No email scheduling on free plan
  • Heavy penalties for sending affiliate marketing links
  • Too basic in terms of setting up automated programs,you can only set up offline automatic programs.

Provider Details

Year Founded: 2001
Founded Date: 2001
HQ Country: USA
Headquarter: Atlanta, Georgia, United States
Full Address: Greater Atlanta Area, East Coast, Southern US
Employees: 501-1000
Phone: +1 (800) 315-5939

Mailchimp Screeshots

What is Mailchimp?

Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. We empower more than 12 Million customers around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content, and our data-driven recommendations Mailchimp’s marketing platform allows our customers to get online and start selling, connect with and grow their audience, and confidently create effective multichannel marketing campaigns across email, social media, landing pages, ads, websites, and more—all from one place. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, and Nikon India trust Mailchimp to turn their emails into revenue.

Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees.

In 2021, Mailchimp was acquired by Intuit.


Key Features

MailChimp has many features that appeal to email marketers including its new automation feature and the capability to set up a multi-user account. MailChimp Coupon Scanner is also available through the merge tags, and this feature allows store owners to send QR code coupons to their subscribers.

  1. Ecommerce native integrations (Shopify, Magento, WooCommerce, BigCommerce)
  2. Marketing CRM
  3. Drag and drop designer
  4. Collaboration-style workflow capabilities like multi-user accounts and adding comments inside the editor
  5. Free automation for all plans
  6. Behavior-based automation
  7. Advanced reporting features
  8. Google Analytics integrations
  9. Social sharing with Twitter and Facebook
  10. Social post scheduling
  11. API Documentation
  12. Apply tags in landing pages to new contacts
  13. Shoppable landing pages
  14. Postcards
  15. Automatically removes old/incorrect email addresses that bounce to keep lists healthy
  16. Automation included in all plans for no cost
  17. Allows attachments

Best For

Recommended if:

You value integrations If you need a newsletter service that combines with other platforms, whether you're an ecommerce, blogger, nonprofit, or company owner, Mailchimp is a fantastic choice. It provides hundreds of connectors to both mainstream and specialised apps (such as Zapier and WordPress). You require an all-in-one solution for inbound marketing and a CRM MailChimp has long highlighted the significance of implementing opt-in-based lead acquisition campaigns. They make it simple to do so with features including forms, landing pages, and automatic drip campaigns. With the addition of their in-built CRM, you can now create customer profiles and assign clients a lifetime value (Standard plan and upwards).

You offer online or in-person services

Mailchimp’s new appointment booking feature means that you can add a service listing page with your availability to your website. You can even take online payments.

You want native commerce features in your email marketing tool

There’s an advantage to having everything you need in one tool. Those who want to manage their email marketing and sell products online all under one roof will be interested to hear that this is possible with Mailchimp.


Not Recommended if:

You are an affiliate marketer MailChimp has a strict no-no policy on affiliate marketing in its terms of use. The rules are a bit vague, but severe penalties (including account cancellation) apply, so it's best to steer clear if you're in this business. You'll need access to support, but don't have much of a budget Mailchimp's free plan is generous in some ways, but one thing that really frustrates users is that there is no email or live chat support. Support is available on the Essentials plan and higher. You're not very organized. Because of Mailchimp's limitations on the number of lists you can create, you need to be very organized to manage your contacts. This is also true for sending emails in the free plans, as there is no scheduling option.  

Mailchimp FAQ

What is Mailchimp?

Mailchimp was originally designed as an oversized and expensive alternative to email software in the early 21st century. Since then, Mailchimp has become one of the largest all-in-one marketing platforms, helping users manage and talk to their customers, clients, and other interested parties. The company has enabled millions of customers worldwide to launch and grow their businesses through its inspiring content, intelligent marketing technology, and award-winning support.

Mailchimp is no longer just an email marketing tool – in the past few years, the company has developed many new features and channels, including:

1. Marketing CRM
2. Social publishing of digital ads
3. Shoppable landing pages
4. Websites
5. Postcards
6. Smart Content Tools
7. Advanced Automation

Mailchimp is a web-based application that works in most web browsers, which means that users do not need to download or install any software on their devices. To ensure that Mailchimp works properly, users should enable cookies, pop-ups, and JavaScript.

What we highly appreciate is that despite its size and reputation, Mailchimp is not content with its achievements. Instead, it continues to iterate on its different services to make them more user-friendly and versatile.

Is Mailchimp free?

Yes, Mailchimp has free and paid versions with different subscription plans.

Mailchimp offers a 30-day free trial for new users to test its basic features and create marketing content.

What does cleaned mean in Mailchimp?

When an email is marked as “cleaned” in Mailchimp, this means that either the last email sent to that address was hard-bounced or the soft bounce was repeated multiple times in a row.

A hard bounce occurs when an email message cannot be delivered to its intended address for permanent reasons. These reasons include things like incorrect or spoofed email addresses, unregistered email domains, or servers that refuse to accept emails due to security filters. In most cases, it makes sense to remove hard-bounced emails from your mailing list because having a high bounce rate on your emails can negatively impact your email reputation, and hard-bounced emails are unlikely to do anything more than bounce on future deliveries.

Soft bounces are emails that are not delivered due to temporary reasons. This could be something like an inbox that is full, a message that is too large, or a temporary delivery problem. Since soft bounce emails have a higher chance of temporary problems, you usually want to try to send them again. However, if these soft bounces keep happening, it’s a good idea to stop sending mail to that person. This is essentially what the “Cleanup” feature does for you – enforces best practices about how to handle bounces.

In general, you want to keep your bounce rate below 2% or you’ll start experiencing delivery problems and damage your email sender’s reputation. Cleaned addresses help you reach this goal.

So when Mailchimp marks an email as “cleared”, it indicates that these emails were removed from your list due to a single hard bounce or multiple soft bounces – they are actually unsubscribed contacts. These are the contacts that were cleaned up. This is a good thing because these are the emails you wanted to remove from your list anyway. Your domain’s email reputation is nothing to play with.

However, one thing to remember about purged contacts in Mailchimp is that misspellings are guaranteed to bounce hard. For example, if a contact enters their email as “” instead of “”, that email will likely bounce. However, you may prefer to fix these emails rather than remove them from your email marketing list.

And this issue relates to the larger issue of data cleanliness and data cleaning in Mailchimp, which is what you probably want “clean” to mean when you see contacts marked as “clean” in your Mailchimp account.

How does Mailchimp work?

Mailchimp is a bulk emailing & contact management system, they are not a mailing house, so you need to have your own opt-in permission contact lists to upload into their platform.

With Mailchimp you can send the same newsletter to many people at the same time and see reports: how many people opened your email, how many clicked on some links, how many unsubscribed, etc.

How much is Mailchimp?

Mailchimp’s pricing starts at $13 for the Essentials Plan, while their standard Plan is $20 and the Premium Plan is $350. There is also a free Mailchimp plan and a pay-as-you-go option.


Related Categories

All-in-One Marketing Platform
Appointment Scheduling
Brand Management
Campaign Management
Creative Management
Email Marketing
Landing Page
Lead Management
Marketing Analytics
Marketing Automation

Top Used Industries

Financial Services
Information Technology and Services
Internet & Telecom

Target Market

North America

Top 5 Countries

United Kingdom
United States
Top 5 Countries CTR: 59%

Languages Supported


Deployment & Support

Supported Devices



24/7 (Live Rep)
Email/Help Desk
Knowledge Base
Phone Support


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Mailchimp Pricing Plans

Yes, has free trial
Yes, has free version


$0 Other
  • ✓ 2000 Contacts
  • ✓ Creative Assistant
  • ✓ Forms and Landing Pages
  • ✓ Mailchimp Domain
  • ✓ Marketing CRM
  • ✓ Website Builder


Usage Based (Starts at)
$20 Monthly
  • ✓ 500 Contacts
  • ✓ A/B Testing
  • ✓ Behavioral Targeting
  • ✓ Creative Assistant
  • ✓ Custom Templates
  • ✓ Dynamic Content
  • ✓ Email and Landing Pages Templates
  • ✓ Forms and Landing Pages
  • ✓ Marketing CRM
  • ✓ Send Time Optimization


Usage Based (Starts at)
$13 Monthly
  • ✓ 500 Contacts
  • ✓ A/B Testing
  • ✓ Creative Assistant
  • ✓ Email and Landing Pages Templates
  • ✓ Forms and Landing Pages
  • ✓ Mailchimp Domain
  • ✓ Marketing CRM
  • ✓ Website Builder


Usage-Based (Starts at)
$350 Monthly
  • ✓ 10000 Contacts
  • ✓ Dynamic Content
  • ✓ Advanced Segmentation
  • ✓ Behavioral Targeting
  • ✓ Comparative Reporting
  • ✓ Email and Landing Pages Templates
  • ✓ Custom Templates
  • ✓ Forms and Landing Pages
  • ✓ Marketing CRM
  • ✓ Website Builder

Mailchimp Review

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