You value integrations
If you need a newsletter service that combines with other platforms, whether you're an ecommerce, blogger, nonprofit, or company owner, Mailchimp is a fantastic choice. It provides hundreds of connectors to both mainstream and specialised apps (such as Zapier and WordPress).
You require an all-in-one solution for inbound marketing and a CRM
MailChimp has long highlighted the significance of implementing opt-in-based lead acquisition campaigns. They make it simple to do so with features including forms, landing pages, and automatic drip campaigns. With the addition of their in-built CRM, you can now create customer profiles and assign clients a lifetime value (Standard plan and upwards).
You offer online or in-person services
Mailchimp’s new appointment booking feature means that you can add a service listing page with your availability to your website. You can even take online payments.
You want native commerce features in your email marketing tool
There’s an advantage to having everything you need in one tool. Those who want to manage their email marketing and sell products online all under one roof will be interested to hear that this is possible with Mailchimp.
Not Recommended if:
You are an affiliate marketer
You'll need access to support, but don't have much of a budget
Mailchimp's free plan is generous in some ways, but one thing that really frustrates users is that there is no email or live chat support. Support is available on the Essentials plan and higher.
You're not very organized.
Because of Mailchimp's limitations on the number of lists you can create, you need to be very organized to manage your contacts. This is also true for sending emails in the free plans, as there is no scheduling option.