MailerLite Review (2023): Details, Features & Pricing

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BIM Score
4.7/5
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 4105 Ratings and Reviews Scanned and Analyzed

MailerLite Review: Details, Features & Pricing

Visitors: 3,619 K
BIM Score
4.7/5
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 4105 Reviews Scanned and Analyzed

MailerLite Review

The Bottom Line: Best Email Marketing Tool Available For Bloggers & Small Business Owners.

MailerLite offers a perpetual free plan, but even if you start paying, it’s cheaper than most email marketing tools. Growing business plans start at $10 for 1,000 users and include unlimited emails and landing pages, as well as 60+ modern newsletter templates. Its easy-to-use interface makes it the perfect email marketing software for beginners. Excellent email deliverability Automation isn’t as elaborate as for instance ActiveCampaign, but very effective. However, some users may find their reporting and marketing automation options slightly limited.
  • Overall - 94%
  • Ease of Use - 95%
  • Customer Service - 89%
  • Features - 90%
  • Value for Money - 96%
  • Likelihood to Recommend - 95%
Pros
  • Affordable Email Marketing Provider with Advanced Features.
  • The free plan is more than enough for most businesses to be able to customize your email marketing and track results.
  • The platform has a solid website and landing page builder.
  • Feel free to introduce custom fields in your subscribers' profiles. This will help to personalize their emails accordingly.
  • Allows you to use landing pages, pop-ups and forms to grow your mailing list.
  • Powerful grouping system that combines tag parameters and segmentation rules.
  • Excellent email deliverability.
Cons
  • The tool lacks pre-written templates for emails, welcome messages, thank you pages, etc
  • Lacks social media reporting.
  • Strict approval process - The initial approval process is extremely strict and might take some time.
  • Automation Builder is optimized for simple workflows only. It does not provide the flexibility you need for workflows with complex conditional logic. ActiveCampaign and other companies have automation that can be triggered directly from a website visit.

Provider Details

Year Founded: 2010
Founded Date: 2010
HQ Country: USA
Headquarter: San Francisco, California, United States
Full Address: 548 Market St, San Francisco, California, 94104, United States
Employees: 51-100
Phone: +44 2032864547

MailerLite Screeshots

What is MailerLite?

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including WordPress, Zapier, Magento, Shopify, and more.

MailerLite was founded in 2010 and is based in Dublin 2, Ireland. MailerLite was acquired by Vercom S.A for $90M on Apr 28, 2022. This deal was done in Cash & Stock.

 

 

Best For

  • You are a small business owner, self-employed or freelancer.
MailerLite is the perfect email marketing software for those who have a small budget but still need a tool that does more than just send newsletters. Its features include automated workflows, contact tagging and categorization, and a landing page editor so even complex campaigns can be run.
  • You're a blogger or a creative.
In addition to its affordable price, MailerLite includes features tailored for bloggers, including RSS campaigns, WordPress integration, and video marketing.
  • You're a complete beginner.
With a simple interface, intuitive navigation and an easy-to-use email editor, MailerLite is a top choice for people just starting out with email marketing. With the launch of MailerLite Academy, their course designed to make you a MailerLite certified email marketing expert, everything just got easier - and it's totally free too!

MailerLite FAQ

Are MailerLite email templates free?

Yes, they are. Most of MailerLite’s features are on the Free plan.

So, once you get started with the platform, you’ll get free access to auto-resend emails, email templates, and 24/7 live chat support.

How much does MailerLite cost?

MailerLite is free for users with up to up to 1,000 subscribers. Its paid plans differ based on the number of subscribers you have.
MailerLite pricing details, in detail:

• 0-1,000 subscribers: Free or $10 a month for unlimited emails.
• 1,000-2,500 subscribers: $17 a month for unlimited emails.
• 2,501-5,000 subscribers, unlimited emails – $32 per month
• 5,001-10,000 subscribers, unlimited emails – $54 per month
• 10,001-15,000 subscribers, unlimited emails – $87 per month
• 15,001-20,000 subscribers, unlimited emails – $119 per month
• 20,001-25,000 subscribers, unlimited emails – $139 per month
• 25,001-30,000 subscribers, unlimited emails – $159 per month
• 30,001-35,000 subscribers, unlimited emails – $179 per month
• 35,001-40,000 subscribers, unlimited emails – $199 per month
• 40,001-45,000 subscribers, unlimited emails – $220 per month
• 45,001-50,000 subscribers, unlimited emails – $239 per month

Is it possible to use MailerLite with WordPress?

Yes, it’s possible to use MailerLite with WordPress.

Just install the MailerLite plugin for WordPress and then start collecting subscribers straight from your WordPress website into your MailerLite account.

Which is better, Mailchimp or MailerLite?

In a battle between MailChimp and MailerLite, MailChimp just wins. It is one of the most well-known email marketing services and offers more email templates and better automation tools.

That said, if I were to recommend any of the services from our list of the best email marketing services for 2023, I would suggest ActiveCampaign or GetResponse instead. For a similar price, ActiveCampaign leaves the competition behind in terms of its feature-rich plans and extensive automation options. GetResponse, on the other hand, is an impressive all-rounder.

Is MailerLite considered a CRM?

Yes, you can. However, it’s worth noting that if you need simple CRM features, MaileLite will work just fine.

But if you’re more interested in a CRM system’s flexibility and capabilities, you need to integrate MailerLite with a more powerful CRM system.

Highlights

Related Categories

Campaign Management
Email Management
Email Marketing
Email Tracking
Landing Page
Marketing Automation

Target Customers

Freelancers
Large enterprises
Mid-size businesses
Small Businesses (1-50 employees)

Target Market

Europe
North America

Top 5 Countries

Canada
France
Poland
United Kingdom
United States
Top 5 Countries CTR: 48%

Languages Supported

English

Deployment & Support

Supported Devices

Web

Support

24/7 (Live Rep)
Chat
Email/Help Desk
Knowledge Base
Phone Support

Training

Documentation
Videos
Webinars
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MailerLite Pricing Plans

Yes, has free trial
Yes, has free version

Free

Other
$0 Other
  • ✓ 12,000 emails/month.
  • ✓ 1 user
  • ✓ Monday - Friday Email support
  • ✓ Drag & drop editor
  • ✓ Email automation builder
  • ✓ Websites
  • ✓ 10 landing pages
  • ✓ Signup forms & pop-ups
  •  
  •  

Growing Business

Usage Based (Starts at)
$9 Monthly
  • ✓ All in Free, plus
  • ✓ Unlimited monthly emails
  • ✓ 3 users
  • ✓ 24/7 Email support
  • ✓ Sell digital products
  • ✓ Unlimited templates
  • ✓ Dynamic emails
  • ✓ Auto resend campaign
  • ✓ Unlimited websites & blogs
  • ✓ Unsubscribe page builder

Advanced

Usage Based (Starts at)
$19 Monthly
  • ✓ All in Growing Business, plus
  • ✓ Unlimited monthly emails
  • ✓ Unlimited users
  • ✓ 24/7 Live chat & email support
  • ✓ Facebook integration
  • ✓ Custom HTML editor
  • ✓ Promotion pop-ups
  • ✓ Multiple triggers in automations
  • ✓ Preference center
  •  

Enterprise

Other
Contact for pricing
  • ✓ All in Advanced, plus
  • ✓ Unlimited monthly emails
  • ✓ Unlimited users
  • ✓ 24/7 Live chat & email support
  • ✓ Dedicated success manager
  • ✓ Dedicated IP & deliverability
  • ✓ Consultation
  • ✓ Custom landing page design
  • ✓ Custom newsletter design
  •  

MailerLite Review

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