Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel provides reliable and accurate customer behavior analysis for mobile and web applications. In one month, Mixpanel evaluates 67 billion actions and then presents this data to users in a clear, comprehensive and easily digestible way. Whether your application is web-based or on iOS and Android, you have the ability to easily measure actions, not just mere page views.
While most data analysis often means writing SQL queries, which is easy for engineers and data scientists, it’s not for the average person who just wants information that doesn’t need to be deciphered. Data analysis doesn’t have to be difficult. With Mixpanel, you get a straightforward interface that lets you drill down and discover what people are doing in your application, gives you a closer look at how they are using it, and provides you with insight into how to further improve your product.
Simply put, Mixpanel is an event-centric platform where tracking doesn’t mean recording and evaluating page views and clicks. It is an event-based platform to measure your application. Companies already use Mixpanel to track events, produce sales funnels and discover trends. Mixpanel is more targeted than other analytics providers and the data they provide has many possibilities. Mixpanel can help you collect billions of events and insights to improve your product based on user actions, just like a walk in the park.
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Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.