The SEO industry has a lot to thank Moz, which was founded in 2004 as SEOMoz and brought SEO into the marketing mainstream with its educational content. It also developed industry-standard metrics that are still used in boardrooms today.
As the marketing technology industry exploded, Moz developed a number of SEO tools to help marketers attract more traffic. Then the market shifted to end-to-end SEO software that could handle everything from technical crawling to content management, sending Moz into an identity crisis.
After some experimentation with social media and content marketing, Moz has doubled down on its suite of professional SEO solutions. It retains a reputation for bringing search engine optimization to the masses without dumbing it down.
Moz is an SEO and data management software that helps businesses increase traffic, ranking, and visibility of sites in search results. Key features include site audits, rank tracking, backlink analysis, and keyword search tools. The software allows users to categorize, compare, and prioritize keywords and phrases to fine-tune content and marketing strategies. It also enables businesses to outrank the competition by providing intuitive keyword suggestion tools, which are derived from an extensive online database using updated SERP data. Moz supports businesses to fix technical SEO issues that impede site visibility, traffic, and quality ranking. It also allows them to track competitors’ movement on the SERP, allowing businesses to uncover competitive advantages in order to attain top positions. Additionally, it can perform automated weekly checks on the site, alerting administrators to any existing issues to facilitate prompt fixes.
Moz was acquired by iContact for $67M on Jun 4, 2021. This deal was done in Cash.
Understand your visitors with Keyword Explorer by strategically targeting keywords with accurate keyword volume and difficulty metrics, as well as by saving keyword lists that you can track and update as needed.
We don’t recommend using Moz Pro if: