Sendinblue is a marketing automation tool and email marketing service provider that offers a variety of marketing, contact management and automation features.
Like other email tools such as MailChimp, the Sendinblue email marketing platform is available both as a standalone marketing tool and as a Sendinblue plugin for WordPress.
Due to the delivery limitations of email services such as Gmail and Yahoo, the Sendinblue platform uses its own SMTP server and infrastructure to easily send any large email campaign. This way, you are not limited by the sending restrictions that most standard SMTP servers offer you.
Here are main features of SendinBlue:
Sendinblue helps businesses build and grow relationships through marketing automation, email campaigns, transactional email and SMS.
Sendinblue is an excellent digital marketing automation provider with the tools most businesses need to oversee email, text, landing pages, Facebook ads and more. Keep in mind that it lacks some noteworthy tools, especially content types such as two-factor authentication, surveys and polls, and mobile apps that users who want to manage campaigns on their smartphones or tablets are sure to miss.
Sendinblue offers a great free plan that allows you to do all the main things you want from an email marketing service, including building and analyzing campaigns. Unlike the free trial, you can use the free tier for as long as you wish. It also allows you to have an unlimited number of contacts, with the main limit being that you can send up to 300 emails per day.
Canceling your account can be done online. Simply log in and go to your accounts My Plan page.
At the bottom, you will see the option to cancel the monthly plan or to close the account.
If you don’t close the account entirely you’ll be able to use your remaining credits until you’ve reached the end of your billing month.
Sendinblue and MailChimp are the dominant players in email marketing. Both technologies support marketing automation, have CRM capabilities, and offer comprehensive reporting with advanced statistics, reliable editors, and customizable forms. While both companies use a free pricing model, their free plans do not offer equal value.
The free Sendinblue version is limited to 300 emails per day. On the other hand, MailChimp’s free plan allows you to send up to 10,000 emails to 2,000 contacts. sendinblue offers customizable workflows for free. In addition, you cannot use web access on MailChimp as a trigger for automated workflows.
While Sendinblue has no limit on contact storage, MailChimp has a limit of 2,000 contacts. Many Sendinblue reviews can’t help but praise its lax policy on transactional emails, while MailChimp continues to sell them separately.
When it comes to paid subscriptions, Sendinblue charges based on your preferred monthly email delivery limit, while the number of contacts determines MailChimp’s price and email delivery limit.
Sendinblue has an advantage over MailChimp when it comes to SMS marketing. While it has a text marketer plugin, MailChimp does not support transactional text messaging and automated SMS sending.
Deployment is where MailChimp clearly has the upper hand. Unlike Sendinblue, it has mobile apps for iOS and Android. And compared to MailChimp’s 800+ integrations, Sendinblue still has work to do to close the gap.
Both companies offer email, phone and chat support on top of multiple knowledge bases and video tutorials. However, MailChimp extends its email support to free plan users for only 30 days. At Sendinblue, business users receive priority support from a dedicated account manager via email and phone.
Although Sendinblue and MailChimp serve the same businesses, the former presents itself as an economical option. The latter does offer a generous free plan and a low-cost paid subscription, but its costs can add up quickly when you need to store more contacts and increase your email sending limit.
To sum up, if you have a limited budget, Sendinblue is better than Mailchimp. Plus, Sendinblue is mature enough to run one-on-one campaigns, especially for eCommerce marketers.
Yes. Customer Relationship Management is just one of the many facets of Sendinblue, and a logical and up-to-date addition to its growing arsenal of features.
With its built-in CRM application, you can import your contacts and get rid of duplicate standalone business tools to help reduce your overhead and streamline your marketing processes.