Similarweb Review (2023): Details, Features & Pricing

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Similarweb Review: Details, Features & Pricing

Visitors: 11,400 K
BIM Score
BIM Score is our proprietary scoring system based on big data, artificial intelligence, and professional measurement that helps us evaluate each software or service on a scale of 1 to 10. The score is based on the software’s functionality, online popularity, price, brand reputation, other expert and user reviews, etc.
* Based on 1404 Reviews Scanned and Analyzed

Similarweb Review

The Bottom Line: A treasure trove of web analytics tools tailored to you and your business

Similarweb is an outstanding tool for digital marketing. It offers a wide range of tools to gain a competitive edge over the competition.
It stands out with its custom dashboard feature. Add to that the tracking options, and the ability to handle bulk analytics, and you have a winning formula.
Of course, the platform is not perfect. It has issues with data accuracy and the menu bar is slightly obtrusive.
Overall, it’s a feature-rich solution for companies that need to stay ahead of the curve.
  • Overall - 90%
  • Ease of Use - 96%
  • Customer Service - 90%
  • Features - 88%
  • Value for Money - 80%
  • Likelihood to Recommend - 95%
  • Great user interface
  • Impressive data visualization
  • Large scale datasets
  • Filter data by country
  • Sleek browser extensions
  • Transparent user data practices
  • Subscriptions are built to meet the unique needs of your business
  • Limited features on the free version
  • Questionable data accuracy
  • Expensive pricing plans

Provider Details

Year Founded: 2007
Founded Date: Aug 1, 2007
HQ Country: USA
Headquarter: New York, New York, United States
Full Address: 16 East 34th Street, 15th Floor, New York, NY 10016
Employees: 1000+
Phone: 800-540-1086

Similarweb Screeshots

What is SimilarWeb Pro?

Launched in 2007 in Tel Aviv, Israel, Similarweb is basically a digital intelligence software platform that enables its users to track their:

  • Website and app traffic
  • Page performance
  • Keyword performance
  • Audience metrics

…and more.

On top of that, Similarweb offers data on over 100 million websites and 4.7 million mobile apps across more than 210 industries. As such, as well as tracking their own websites, companies can use SimilarWeb’s market intelligence to gather information about their:

  • Competitors
  • Customer behavior
  • Market research
  • Sales and investment opportunities

It’s also worth noting that Similarweb retrieves data cache from a panel of hundreds of millions of web users. In fact, some say that this is the most extensive panel on the market. SimilarWeb utilizes this collective internet activity alongside web crawlers, external providers, contributory networks, and public data sources to provide first-rate market intelligence.

At the time of writing, Similarweb boasts some pretty impressive customers, including the likes of Google, Amazon, Walmart,, Adobe, Adidas, and The Economist.

In summary, Similarweb is a web analytics platform that offers data intelligence in the following areas:

  • Digital research: this includes customer behavior, information on the customer journey, audience analysis, benchmarking, and company research
  • Digital marketing: this includes competitor analysis, ad research, optimizing for affiliate opportunities, keyword analysis and optimization, and media buying.
  • Sales intelligence: this includes sales engagement, lead enrichment, fraud detection, and lead generation.
  • Investor intelligence: this includes alternative data and stock intelligence
  • Shopper intelligence: this includes an analysis of shopper behavior, consumer demand, and info about on-site search optimization.

How do you position yourself against your competitors?

Our platform provides the most reliable data, offering a 360° view of the digital world across websites, apps, 210+ industries, and 190+ countries, to discover market trends, uncover competitors’ strategies and track audience behavior.

Similarweb’s data is fresher, more granular, easier to use, and much more comprehensive than any other vendor. Keyword data is weekly and from real-world searches. Website traffic is broken apart by channel and goes down multiple levels within a domain. We cover app metrics, conversion insights, and segment analysis.

No other platform has such comprehensive, fresh, granular, and beautifully displayed data.


Best For

Similarweb serves a broad range of customers of all sizes across a variety of industries including agencies & consulting, consumer goods, financial services, media, pharmaceuticals, retail, technology, and travel, among others. As of December 31, 2021, Similarweb had 3,487 customers globally.
  • Grew the number of customers to 3,911 as of September 30, 2022, an increase of 21% compared to September 30, 2021.
  • Grew average annual revenue per customer to approximately $51,570 in the third quarter of 2022, an increase of 15% compared to the third quarter of 2021.
  • As of December 31, 2021, 271 of Similarweb customers generated ARR (Annual Recurring Revenue) of $100,000 or more, representing 51% of our total ARR. Most of these larger customers initially began as smaller customers and increased their spending over time as they saw the value of our platform.
  • SimilarWeb generated $137.67 million in revenue in 2021. That’s an increase of 47.25% over the previous year.
Here’s a table with complete data on SimilarWeb revenue since 2018:
Year Revenue
2018 $51.54 million
2019 $70.59 million
2020 $93.49 million

Similarweb FAQ

What is SimilarWeb?

SimilarWeb is an online tool that offers market intelligence insights to business owners and marketers through the data that the platform gathers from hundreds of sources.

Among its many uses, Similarweb is used for competitive research and analysis.

Because of the crucial insights it produces, the platform has become a must-have tool for marketers and business owners.

Simply enter your competitor’s website in SimilarWeb’s search box, and you’ll start seeing various data points.

Similarweb gets data from search engines, public databases, and third-party partners. It also tracks millions of activities on the internet for information.

In summary, SimilarWeb uses the following data sources:

1. Direct data from website owners.
2. Data from partners and internet providers with millions of users.
3. Public data sources: patented technologies and indexing mechanisms that are constantly scanning public data.
4. Anonymized panel data from browser extensions on visited websites.

Earlier, we mentioned that Similarweb uses several data sources, most notably a large panel of global Internet users.

That said, let’s dig a little deeper into these data sources.

1. Direct first-party data. This comes from people voluntarily sharing their Internet activity with SimilarWeb.
2. External Data Providers. SimilarWeb’s partners, draw data from companies with millions of users.
3. Contributed networks. Similarweb uses anonymous data collected from contributed networks. However, this data is anonymous because it is collected from the website level and not from individual devices. Therefore, it lacks personally identifiable information (PII).
4. Public data. Similarweb uses its own indexing engine to crawl a large cache of public online data.

Some surveys conducted on the Internet tell us that professionals believe that these four data sources (and other tests) indicate that Similarweb’s data is relatively accurate enough to estimate the size of a site’s traffic over time and to make decent site comparisons.

Similarweb has pro and free versions. The latter is quite limited, though. If you’re going to try it as an individual user, it might work for you. But it’s not the best option for companies.

Here`s a list of the best alternatives for SimilarWeb Pro:

• Google Analytics
• Semrush
• Ahrefs
• Matomo
• Clicky
• Mixpanel
• Woopra


Related Categories

All-in-One Marketing Platform
Competitive Intelligence
Display Advertising
Market Research
Marketing Analytics
Web Analytics
Website Optimization Tools

Target Customers

Large enterprises
Mid-size businesses
Small Businesses (1-50 employees)

Target Market

North America

Top 5 Countries

United Kingdom
United States
Top 5 Countries CTR: 36%

Languages Supported

Chinese (Simplified)

Deployment & Support

Supported Devices



Email/Help Desk
Extensive tool kit
Knowledge Base
Phone Support


In Person
Live Online
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Similarweb Pricing Plans

Yes, has free trial
Yes, has free version


Flat Rate
$167 Monthly
  • ✓ Keyword and traffic sources
  • ✓ Web traffic and engagement metrics
  • ✓ Seasonal trends on traffic and engagement
  • ✓ Visibility into competitor acquisition channels
  • ✓ Keyword research tools
  • ✓ Ad research tools
  • ✓ Industry level benchmarks Integrate
  • ✓ Similarweb data into your reporting
  • ✓ Identify new potential partners


Flat Rate
$449 Monthly
  • ✓ Marketing Channels Overview
  • ✓ Traffic & Engagement per channel
  • ✓ Keyword Analysis
  • ✓ Keyword Generator
  • ✓ Competitor Keyword Opportunities
  • ✓ Partner Finder
  • ✓ Competitor Referral Opportunities
  • ✓ Search & Product (PLA) Ads
  • ✓ Audience Insights
  • ✓ API Access


Flat Rate
Custom Monthly
  • ✓ A custom solution to fit the marketing needs of your business.
  • ✓ Website Funnel Analysis
  • ✓ Website Segments Analysis
  • ✓ Up to 37 Months of Data
  • ✓ Advisory Services
  • ✓ Other capabilities upon request

Similarweb Review


January 1, 2023

Visitor Rating: 5 Stars

January 1, 2023

Visitor Rating: 5 Stars

January 2, 2023

Visitor Rating: 5 Stars

January 2, 2023

Visitor Rating: 4 Stars

January 2, 2023

Visitor Rating: 4 Stars

January 2, 2023

I use this platform when running SEO campaigns for clients, specifically for competitive research and keyword research. We needed an effective tool to gain insight into our client’s competitors in order to provide a snapshot as part of our strategy. We also wanted a solution that would speed up our keyword gap analysis process.

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