Launched in 2007 in Tel Aviv, Israel, Similarweb is basically a digital intelligence software platform that enables its users to track their:
On top of that, Similarweb offers data on over 100 million websites and 4.7 million mobile apps across more than 210 industries. As such, as well as tracking their own websites, companies can use SimilarWeb’s market intelligence to gather information about their:
It’s also worth noting that Similarweb retrieves data cache from a panel of hundreds of millions of web users. In fact, some say that this is the most extensive panel on the market. SimilarWeb utilizes this collective internet activity alongside web crawlers, external providers, contributory networks, and public data sources to provide first-rate market intelligence.
At the time of writing, Similarweb boasts some pretty impressive customers, including the likes of Google, Amazon, Walmart, Booking.com, Adobe, Adidas, and The Economist.
In summary, Similarweb is a web analytics platform that offers data intelligence in the following areas:
Our platform provides the most reliable data, offering a 360° view of the digital world across websites, apps, 210+ industries, and 190+ countries, to discover market trends, uncover competitors’ strategies and track audience behavior.
Similarweb’s data is fresher, more granular, easier to use, and much more comprehensive than any other vendor. Keyword data is weekly and from real-world searches. Website traffic is broken apart by channel and goes down multiple levels within a domain. We cover app metrics, conversion insights, and segment analysis.
No other platform has such comprehensive, fresh, granular, and beautifully displayed data.