20 VR Marketing Solutions and Examples to Inspire You in 2023

Virtual Reality (VR) technology has opened up new possibilities for marketing and advertising, allowing brands to create immersive and interactive experiences for their customers.

• According to a report by Statista, the VR market is expected to reach over $44 billion by 2024.
• A study by Greenlight Insights found that the number of VR users is expected to grow to over 200 million by 2023.
• In 2020, the VR gaming industry alone generated over $3 billion in revenue, according to SuperData Research.
• A report by Grand View Research estimated that the global VR market size will grow at a CAGR of 45.9% from 2020 to 2027.

These numbers demonstrate the growing demand for VR technology and the potential for it to revolutionize the marketing landscape. With VR, brands can create more engaging and memorable experiences for their audiences, providing them with a new way to interact with products and services in a virtual environment.

Here are 20 VR marketing solutions and examples that could inspire you in 2023:

1. Virtual product demos – allow customers to experience products before they buy them.

Brands such as IKEA, Lowe’s and Wayfair have utilized VR to showcase their products in virtual environments, giving customers a realistic view of how the product will look in their own home.

IKEA – VR for product demos

One example of a company using VR for product demos is IKEA. IKEA has created a virtual reality app that allows customers to experience furniture and home goods in a virtual environment. This allows customers to see what the products would look like in their own home and get a feel for the size and layout before making a purchase. This can reduce the number of returns and increase customer satisfaction, as customers have a clearer understanding of what they are buying. Additionally, the virtual experience also offers a fun and interactive way for customers to engage with IKEA’s products.

Lowe’s – VR for product demos

Lowe’s is another example of a company using VR for product demos. The home improvement retailer has developed a virtual reality experience called the Holoroom, which allows customers to visualize different home improvement projects and see how products will look in their own space. This can help customers make informed decisions about their purchases and ensure that they are happy with the end result of their project. By using VR, Lowe’s is providing its customers with an interactive and immersive shopping experience that sets it apart from its competitors.

Wayfair – VR for product demos

Wayfair, an online retailer of home goods and furnishings, has also embraced VR technology for product demos. The company has created a virtual reality app called WayfairView, which allows customers to see how furniture and home decor items would look in their own home before making a purchase. This helps to increase customer confidence and reduce the number of returns, as customers can visualize how the items will fit into their space. By using VR technology, Wayfair is providing its customers with a more interactive and engaging shopping experience, and differentiating itself from other online retailers. The VR technology has been well-received by customers and has helped to drive sales and increase customer satisfaction.

2. Virtual Reality Trade Show Booths – provide a platform for attendees to network and interact with exhibitors.

Many companies use VR technology at trade shows and events to demonstrate their products and services in a unique and engaging way.

One example of a company using VR for trade show booths is Intel. Intel has used VR to create virtual trade show booths for events such as the Consumer Electronics Show (CES). These virtual booths allow attendees to explore Intel’s products and technologies in a virtual environment, without the need to physically visit the company’s booth. This can be especially beneficial for attendees who may not be able to travel to the event or for events that have been cancelled due to the pandemic. By using VR, Intel is able to provide attendees with a unique and interactive experience, while also showcasing its products and technologies in a memorable and impactful way. This can help to increase brand awareness and drive sales for Intel.

3. Virtual tours – provide immersive experiences of destinations, such as a museum or theme park.

Travel companies have used VR to create virtual tours of properties and destinations, allowing potential travelers to explore the location in a fully immersive way.

An example of a company using VR for virtual tours is Marriott Hotels. Marriott has developed a virtual reality experience called VRoom Service, which allows customers to take virtual tours of select Marriott properties around the world. This allows customers to get a feel for the hotel and its amenities before making a reservation, and can help to increase customer confidence and reduce the number of cancellations. The virtual tours provide customers with a unique and interactive experience, and help to set Marriott apart from other hotel chains. By using VR technology, Marriott is providing its customers with a new way to explore its properties and make informed decisions about their travel plans.

4. Virtual reality real estate – provide virtual tours of properties for sale or rent.

Real estate companies have used VR to create virtual tours of properties and destinations, allowing potential buyers to explore the location in a fully immersive way.

An example of a company using VR for real estate is Zillow. Zillow has developed a virtual reality app called Zillow 3D Home, which allows real estate agents to create virtual tours of homes for sale. This allows potential buyers to explore homes in a virtual environment and get a feel for the layout, size, and features of the property. By using VR technology, Zillow is providing a new and innovative way for buyers to explore properties and make informed decisions about their home purchases. The VR technology has been well-received by both real estate agents and potential buyers, and has helped to increase the efficiency and accuracy of the home-buying process.

5. VR Brand Experiences – create unique brand experiences and engage customers in new ways

VR has also been used by brands such as Coca-Cola, Nissan, and Samsung to create unique brand experiences and engage customers in new ways.

Coca-Cola: VR Brand Experiences

An example of a company using VR for brand experiences is Coca-Cola. Coca-Cola has used VR to create immersive brand experiences for its customers, such as the “Coca-Cola Polar Bear VR Experience.” This virtual reality experience allowed customers to interact with the iconic Coca-Cola polar bear and explore a winter wonderland, all while learning about the brand and its products. By using VR technology, Coca-Cola was able to provide its customers with a fun and interactive brand experience, and help to create a positive and memorable impression of the company and its products.

6. Virtual reality training – train employees on new products, procedures, and customer service.

VR has also been used in training and simulation, allowing employees to practice skills in a virtual environment before applying them in the real world.

These are just a few examples of the various ways that VR technology has been used in marketing. By providing customers with immersive and interactive experiences, VR has the potential to create strong emotional connections between customers and brands.

An example of a company using VR for training is Walmart. Walmart has implemented VR technology to train its employees, using virtual reality simulations to simulate real-life scenarios and provide employees with hands-on experience in a safe and controlled environment.

For example, VR simulations are used to train employees on how to handle difficult customer situations, as well as how to properly use equipment and follow safety protocols. By using VR technology, Walmart is able to provide its employees with a more engaging and effective training experience, while also increasing their overall preparedness and confidence in their role. The VR technology has helped Walmart to improve the quality of its employee training and ensure that its employees are better equipped to provide customers with the highest level of service.

7. Virtual showrooms – showcase products in a virtual environment

An example of a company using VR for virtual showrooms is BMW. BMW has implemented VR technology to create virtual showrooms for its customers, allowing them to explore and customize its vehicles in a virtual environment. This allows customers to see how different features and options would look on their vehicles, and make informed decisions about their purchases. By using VR technology, BMW is providing its customers with a new and innovative way to shop for vehicles, and is helping to increase customer engagement and satisfaction. The VR showroom has been well-received by customers and has helped to increase brand awareness and customer loyalty for BMW.

8. Virtual reality gaming – create branded games to engage consumers.

An example of a company using VR for branded gaming is Mountain Dew, which is soft drink brand produced and owned by PepsiCo. Mountain Dew created a VR game called “Mountain Dew Game Fuel Arcade” to promote its product. The VR game was designed to be a fun and interactive experience for users, and allowed them to explore different levels and challenges while learning about the brand and its products. By using VR technology, Mountain Dew was able to provide its customers with a unique and engaging gaming experience, and helped to increase brand awareness and customer loyalty. The VR game was well-received by customers and helped to establish Mountain Dew as a leader in branded gaming and VR technology.

9. Virtual reality customer service – provide customer service through VR chatbots.

An example of a company using VR for customer service is AT&T. AT&T has implemented VR technology to provide its customers with a new and innovative way to receive support and assistance. The VR technology allows customers to receive help in a virtual environment, where they can interact with a virtual assistant and receive real-time support and solutions to their issues. This has helped AT&T to improve the quality of its customer service and increase customer satisfaction, as customers are able to receive help more quickly and easily. By using VR technology, AT&T is able to provide its customers with a new and innovative way to receive support, and is helping to establish itself as a leader in customer service and VR technology.

10. Virtual reality education – teach students in immersive environments.

Virtual reality (VR) technology can be a great tool for education, offering immersive experiences that can help students better understand complex concepts and ideas. Here’s an example of how VR can be used in education:

Imagine a high school science class where students are studying the human body. With VR, students can put on a headset and be transported inside the human body to see how organs and systems work together. They can explore different parts of the body, see how blood flows through the circulatory system, and learn about how the different systems interact to maintain the body’s overall health.

This type of immersive experience can be much more engaging and memorable than simply reading about the human body in a textbook. It also provides a way for students to interact with and understand abstract concepts in a concrete and tangible way.

One famous example of virtual reality education is the Virtual Brain Project. The Virtual Brain is a neuroinformatics platform that allows researchers, students, and the general public to interact with and explore the human brain in virtual reality.

The Virtual Brain was developed by an international team of neuroscientists, computer scientists, and engineers, and is designed to help people better understand the structure and function of the human brain. With VR technology, users can experience the brain in a way that is not possible through traditional 2D learning methods, such as reading a textbook or looking at a static diagram.

For example, users can explore the brain in 3D, see how different parts of the brain are connected, and learn about the functions of different brain regions. They can also witness how brain activity changes in response to different stimuli and conditions, such as when we think, feel, or experience emotions.

The Virtual Brain Project is a powerful example of how virtual reality technology can be used to enhance our understanding of complex biological systems and to revolutionize the way we approach learning and teaching in science and medicine.

Overall, VR has the potential to revolutionize the way we learn and teach, making education more interactive, engaging, and effective.

11. Virtual reality content creation – create 360-degree videos, photos and other content.

One example of a brand specializing in virtual reality (VR) content creation is Unity Technologies. Unity is a leading platform for developing VR and augmented reality (AR) experiences and applications.

Unity provides a suite of tools and resources for VR content creators, including a game engine, an integrated development environment (IDE), and a range of assets and plugins. These tools allow developers to create high-quality VR experiences that can be run on a variety of VR devices and platforms.

In addition to its tools and resources, Unity has a large and active community of VR content creators, who share resources, collaborate on projects, and provide support and feedback to one another. This community is a valuable resource for VR content creators, providing them with a wealth of knowledge and experience that they can draw upon as they create their VR projects.

Overall, Unity is a well-known brand in the VR content creation space, and its tools and resources are used by many of the leading VR and AR developers around the world.

12. Virtual reality sports events – allow fans to experience live sports events from the comfort of their own home.

Virtual reality (VR) technology has the potential to revolutionize the way we experience sports events. With VR, fans can enjoy live sports events in a completely new and immersive way, providing them with a front-row experience from the comfort of their own home.

One example of a VR sports event is the NBA League Pass VR. The NBA League Pass VR allows fans to watch live NBA games in VR, giving them an immersive and interactive experience that they can control. Fans can choose their own camera angles and viewpoints, and even have the ability to switch between multiple games happening at the same time.

Another example of a VR sports event is the Virtual Grand National, a virtual horse racing event held annually in the UK. The Virtual Grand National uses computer graphics to simulate a horse race, with the horses and jockeys rendered in 3D. Fans can watch the race in VR, as well as place bets on their favorite horses just as they would in a real-life event.

Overall, VR technology is beginning to play a big role in sports events, allowing fans to experience the thrill and excitement of live sports in a new and unique way. With the continued development of VR technology, it’s likely that we’ll see even more innovative and immersive VR sports experiences in the future.

13. Virtual reality therapy – provide mental health support through virtual therapy sessions.

Virtual reality (VR) therapy refers to the use of VR technology to treat a wide range of psychological and physical conditions. VR therapy is a form of exposure therapy, where patients are gradually and safely exposed to the things they fear or avoid in a controlled and therapeutic environment.

One example of VR therapy is the treatment of anxiety disorders, such as phobias and post-traumatic stress disorder (PTSD). In VR therapy, patients are gradually exposed to the things they fear, such as heights, flying, or public speaking, in a safe and controlled virtual environment. The exposure to these feared stimuli in a controlled environment can help patients overcome their fears and reduce their anxiety symptoms.

Another example of VR therapy is the treatment of chronic pain. In VR therapy, patients are immersed in a virtual environment that is designed to distract them from their pain and reduce the perception of pain. This can include engaging in virtual activities, such as playing games or exploring virtual environments, that are designed to distract the patient from their pain and reduce their perception of pain.

One example of a hospital that uses virtual reality (VR) therapy is Cedars-Sinai Medical Center in Los Angeles, California. Cedars-Sinai is a leading healthcare organization that has embraced VR technology and is using it to treat a range of psychological and physical conditions.

At Cedars-Sinai, VR therapy is used to treat conditions such as anxiety disorders, pain management, and addiction. For example, patients with anxiety disorders are gradually exposed to their fears in a safe and controlled virtual environment, helping them to overcome their fears and reduce their anxiety symptoms. In the case of pain management, patients are immersed in a virtual environment that is designed to distract them from their pain and reduce the perception of pain.

Cedars-Sinai’s VR therapy program has received widespread recognition for its innovative approach to patient care and its positive results. By incorporating VR technology into their treatment programs, Cedars-Sinai is helping patients to overcome their challenges and improve their quality of life.

Overall, Cedars-Sinai Medical Center is a leading example of how VR technology is being used to improve healthcare and provide patients with more effective and innovative treatments. With its continued development, it’s likely that we’ll see even more hospitals adopting VR therapy and other forms of VR technology in the future.

14. Virtual reality job interviews – conduct job interviews in a virtual environment.

Virtual reality (VR) technology is being used to conduct job interviews in a growing number of industries. VR job interviews allow companies to interview candidates in a virtual environment, which can save time and money and provide a more engaging and interactive experience for both the interviewer and the candidate.

One example of a VR job interview is the use of VR in the recruitment process for virtual customer service representatives. In this type of interview, the candidate is placed in a virtual call center environment, where they are asked to handle a simulated customer service call. This allows the interviewer to assess the candidate’s customer service skills and communication abilities in a realistic and relevant setting.

Another example of a VR job interview is the use of VR in the recruitment process for technical positions, such as software engineers and game developers. In these types of interviews, the candidate is placed in a virtual environment where they are asked to solve technical problems or complete coding challenges. This allows the interviewer to assess the candidate’s technical skills and problem-solving abilities in a relevant and engaging setting.

One example of a company using virtual reality (VR) technology for job interviews is HireVue. HireVue is a company that provides a VR platform for conducting job interviews. Their platform allows companies to conduct virtual interviews with candidates from anywhere in the world, providing a more efficient and engaging experience for both the interviewer and the candidate.

HireVue‘s VR platform allows companies to assess a wide range of skills and abilities, including communication skills, technical skills, and problem-solving abilities. The platform also provides a range of analytics and insights to help companies make better hiring decisions.

Overall, HireVue is a well-known company in the VR job interview space, and their platform is used by many leading organizations around the world. By providing an efficient and engaging platform for conducting virtual job interviews, HireVue is helping companies to find the best candidates for the job and improve their recruitment processes.

15. Virtual reality fashion shows and product launches

Virtual reality (VR) technology is being used to revolutionize the way fashion shows and product launches are conducted. VR technology allows designers and brands to showcase their collections and products in a virtual environment, providing a more immersive and interactive experience for audiences.

One example of a company that uses VR technology for fashion shows and product launches is Gucci. Gucci has used VR technology to create virtual runway shows, allowing audiences to experience the brand’s collections in a virtual environment. In these shows, the models are replaced by digital avatars, and audiences can move around the virtual environment, providing a more immersive experience than traditional runway shows.

Another example is Adidas, who used VR technology to launch its latest shoe collection. The brand created a virtual store environment, where customers could try on the shoes and experience them in a virtual environment. This allowed customers to see the shoes from all angles and get a feel for the product before purchasing it.

Overall, VR technology is increasingly being used in the fashion industry to provide a more immersive and interactive experience for audiences. By incorporating VR technology into their fashion shows and product launches, designers and brands are helping to bring their collections and products to life in a unique and engaging way.

16. Virtual amusement park rides and experiences

One example of a virtual amusement park that offers virtual reality (VR) rides and experiences is VR Park. VR Park is a virtual reality amusement park that offers a range of VR experiences, including rides, games, and interactive experiences. The park provides visitors with a fully immersive virtual experience, allowing them to explore a range of virtual environments and interact with their surroundings in a unique and engaging way.

Some of the most popular experiences at VR Park include virtual roller coasters, flying experiences, and interactive games. The park uses state-of-the-art VR technology to provide visitors with a fully immersive experience, including high-resolution displays, motion tracking, and advanced haptic feedback systems.

VR Park is located in several cities around the world, including Dubai, Bangkok, and London, and is one of the largest virtual reality amusement parks in the world. By providing a unique and engaging virtual experience, VR Park is helping to bring the thrill of amusement parks to a wider audience and providing visitors with a new and innovative form of entertainment.

Overall, VR Park is a well-known brand in the virtual reality amusement park space, and their VR experiences are enjoyed by visitors from around the world. By incorporating VR technology into their rides and experiences, VR Park is helping to provide visitors with a fully immersive and interactive experience that they won’t soon forget.

17. Virtual reality meditation and wellness experiences

Virtual reality (VR) technology is being used to provide a new and innovative form of meditation and wellness experiences. VR technology allows users to escape from the real world and enter a virtual environment designed to help them relax and unwind.

One example of a company that provides VR meditation and wellness experiences is Headspace. Headspace is a mindfulness and meditation app that uses VR technology to provide users with guided meditation experiences in a virtual environment. The app provides users with a range of VR environments, including beach scenes, mountain landscapes, and more, allowing them to escape from the real world and focus on their meditation practice.

Another example is Calm, a wellness and meditation app that provides a range of VR experiences, including guided meditations, nature scenes, and more. The app uses VR technology to provide users with a fully immersive and relaxing experience, allowing them to escape from the real world and focus on their mindfulness and wellness practices.

Overall, VR technology is being used to provide a new and innovative form of meditation and wellness experiences. By incorporating VR technology into their meditation and wellness practices, users are able to escape from the real world and focus on their mindfulness and relaxation in a unique and engaging way.

18. Virtual reality art exhibitions and galleries

Virtual reality (VR) technology is being used to provide a new and innovative form of art exhibitions and galleries. VR technology allows art lovers to experience art in a fully immersive and interactive way, providing a new and unique perspective on the works of art.

One example of a company that provides VR art exhibitions and galleries is the VR Museum of Fine Art. The VR Museum of Fine Art is a virtual museum that features a range of art exhibitions and galleries, including works by famous artists such as Vincent van Gogh and Claude Monet. The museum provides visitors with a fully immersive and interactive experience, allowing them to explore the works of art in a way that is not possible in a traditional art museum.

Another example is the VR Art Gallery, which provides a virtual platform for artists to showcase their work in a virtual environment. The VR Art Gallery provides visitors with a fully immersive experience, allowing them to explore the works of art in a unique and interactive way. Visitors can also purchase works of art directly through the VR Art Gallery, providing a new and innovative way for artists to sell their work.

Overall, VR technology is being used to provide a new and innovative form of art exhibitions and galleries. By incorporating VR technology into their exhibitions and galleries, art lovers are able to experience art in a unique and immersive way, providing a new perspective on the works of art.

19. Virtual reality shopping experiences, including virtual storefronts and try-before-you-buy options

Virtual reality (VR) technology is being used to provide new and innovative shopping experiences, including virtual storefronts and try-before-you-buy options. VR technology allows consumers to experience shopping in a fully immersive and interactive way, providing a new and unique perspective on the products they are interested in purchasing.

One example of a company that provides virtual reality shopping experiences is Amazon. Amazon has developed a VR shopping experience called Amazon Sumerian, which allows customers to explore virtual storefronts and try products before they buy. The VR shopping experience provides customers with a fully immersive and interactive experience, allowing them to see the products in a real-life setting and get a feel for how they would look and function.

Another example is Zara, a fashion retailer that has developed a VR shopping experience that allows customers to try on clothes virtually. The VR shopping experience provides customers with a fully immersive and interactive experience, allowing them to see how the clothes would look on them and make informed purchasing decisions.

These are just a few examples of the many companies that are using VR technology to provide virtual reality shopping experiences, including virtual storefronts and try-before-you-buy options. By incorporating VR technology into their shopping experiences, companies are providing consumers with a new and innovative way to experience and interact with their products, helping them to make more informed purchasing decisions.

20. Virtual reality product demos for tech products, such as smartphones and gaming devices

Virtual reality (VR) technology is being used to provide new and innovative product demos for tech products, such as smartphones and gaming devices. VR technology allows consumers to experience products in a fully immersive and interactive way, providing a new and unique perspective on the products they are interested in purchasing.

One example of a company that provides VR product demos is Samsung. Samsung has developed a VR product demo experience that allows customers to experience its latest smartphones in a virtual environment. The VR product demo provides customers with a fully immersive and interactive experience, allowing them to see the smartphone in a real-life setting and get a feel for how it would look and function.

Another example is Sony Interactive Entertainment, the developer of the PlayStation gaming system. Sony has developed a VR product demo experience that allows customers to experience its latest gaming devices in a virtual environment. The VR product demo provides customers with a fully immersive and interactive experience, allowing them to see the gaming device in a real-life setting and get a feel for how it would look and function.

Overall, VR technology is being used to provide new and innovative product demos for tech products, such as smartphones and gaming devices. By incorporating VR technology into their product demos, companies are providing consumers with a unique and immersive way to experience and interact with their products, helping them to make more informed purchasing decisions.

The Bottom Line

Virtual reality (VR) technology is being used in various industries as a marketing solution to provide new and innovative experiences to customers. VR technology allows customers to experience products, services, and events in a fully immersive and interactive way, providing a new and unique perspective.

In education, VR technology is being used to provide immersive learning experiences, such as virtual field trips and simulations. In therapy, VR technology is being used to provide virtual therapy sessions and treatments. In sports, VR technology is being used to provide virtual sports events and experiences. In job interviews, VR technology is being used to provide virtual job interviews, allowing employers to get a better understanding of potential hires.

In escape rooms for team building, VR technology is being used to provide virtual escape rooms for team building, allowing employees to collaborate and solve challenges together. In fashion shows and product launches, VR technology is being used to provide virtual fashion shows and product launches, allowing customers to experience the event in a fully immersive way. In amusement park rides and experiences, VR technology is being used to provide virtual amusement park rides and experiences, allowing customers to experience the thrill of a ride in a safe and controlled environment.

In training simulations for various industries, VR technology is being used to provide virtual training simulations for various industries, allowing employees to gain experience and knowledge in a simulated environment. In meditation and wellness experiences, VR technology is being used to provide virtual meditation and wellness experiences, allowing customers to relax and unwind in a fully immersive environment. In art exhibitions and galleries, VR technology is being used to provide virtual art exhibitions and galleries, allowing customers to experience and interact with art in a new and innovative way.

In shopping experiences, VR technology is being used to provide virtual storefronts and try-before-you-buy options, allowing customers to experience and interact with products in a fully immersive and interactive way. In product demos for tech products, such as smartphones and gaming devices, VR technology is being used to provide virtual product demos, allowing customers to experience the products in a real-life setting and get a feel for how they would look and function.

Overall, VR technology is being used as a marketing solution in various industries, providing customers with new and innovative experiences that are fully immersive and interactive. By incorporating VR technology into their marketing solutions, companies are providing customers with a unique and innovative way to experience and interact with their products, services, and events.